FOUNDER
Cheng Chao
Founder of Flyinx. Building China-side operations that clients can see, measure and trust.

Operator first.
Local judgment, documented execution.
Cheng Chao (Chao) is the founder of Flyinx. Since 2011, he has led SinoStep's China market entry practice, supporting overseas brands with supplier search, factory communication, product development, quality coordination and local execution.
China-side work is not a list of factories. It is control of the process.
Experience across market entry and China-side execution.
He founded ChineseTrans, a professional Chinese translation service, and is the author of Sell Online To China, How to Build a Chinese Website That Works in China and Ultimate Guide to Finding Your Profitable Niche in China. His work has included interviews with China Daily and PayPal China, and speaking at the China Cross-Border eCommerce Summit.
Flyinx is the operations-focused brand built on this China-side practice: buyer-side sourcing, supplier coordination and quality control for international businesses that need local execution without building a China team.
China market entry practice for overseas brands, including supplier search, factory communication and local execution.
Professional Chinese translation and localization, built for cross-border business communication.
Practical guides on selling online to China, building a Chinese website and finding a profitable China niche.
Buyer-side sourcing, supplier coordination and quality control for clients who need China-side work under control.
Buyer-side
Independent judgment for the buyer. No hidden supplier commission.
Evidence-led
Work Orders, reports, photos and statements, not adjectives.
Managed execution
Founder-led judgment with a verified local execution network.
Need a China-side operator?
Tell us what is not moving and what decision you need to make.